differentiated marketing

Marketing in which provision is made to meet the special needs of consumers. For example, weight watchers require diet drinks and left-handed people require left-handed scissors.

Accounting dictionary. 2014.

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  • differentiated marketing — multiple market segmentation 1) Marketing in which provision is made to meet the special needs of certain consumers. For example, weight watchers require diet drinks and left handed people require left handed scissors. 2) A marketing exercise in… …   Big dictionary of business and management

  • differentiated marketing strategy — /dɪfəˌrenʃieɪtɪd mɑ:kɪtɪŋ ˌstrætɪdʒɪ/ noun a method of marketing where the product is modified to suit each potential market. ⇒ concentrated marketing, undifferentiated product …   Marketing dictionary in english

  • differentiated — UK US /ˌdɪfəˈrenʃieɪtɪd/ adjective [before noun] ► MARKETING relating to marketing methods that show how a product is different from other similar ones and what its advantages are, in order to attract a particular group of consumers: »They… …   Financial and business terms

  • Differentiated service — is a design pattern for business services and software, in which the service varies automatically according to the identity of the consumer and/or the context in which the service is used. Sometimes known as Smart Service or Context Aware Service …   Wikipedia

  • Marketing management — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • concentrated marketing — /ˌkɒnsəntreɪtɪd mɑ:kətɪŋ/, concentrated segmentation /ˌkɒnsəntreɪtɪd ˌsegmən teɪʃ(ə)n/ noun niche marketing, the promotion of a product aimed at one particular area of the market ● When it became obvious that the general public were interested in …   Marketing dictionary in english

  • undifferentiated marketing strategy — /ʌndɪfəˌrənʃieɪtɪd mɑ:kɪtɪŋ ˌstrætədʒi/ noun a marketing strategy which seeks to present a product to the public without stressing any unique feature of the product, thus appealing to all segments of the market. ⇒ concentrated marketing,… …   Marketing dictionary in english

  • undifferentiated marketing — The marketing of a product aimed at the widest possible market. An early example was the Model T Ford, which was mass produced, aimed at a very wide market, and only available in black. Ford now produce a wide range of models, with different… …   Big dictionary of business and management

  • Offensive marketing warfare strategies — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Services marketing — is marketing based on relationship and value. It may be used to market a service or a product.Marketing a service base business is different from marketing a product base business.There are several major differences, including: # The buyer… …   Wikipedia

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